In the exponentially growing Indian telecom sector, Value Added Services (VAS) contributes over 7% of the total revenue for operators. SMS is the highest contributor to VAS in India. Easy to use, instantaneous and reliable, SMS is widely used by individuals all across the country to communicate. Hence, it comes as no surprise that enterprises have also started incorporating SMS based services to suit varied communication needs.

Enterprises have realized that improving efficiency within the organization requires improving efficiency in their communication systems. Mobile messaging services are enabling enterprises to send emergency alerts and notifications to support various aspects of their business. Be it customer service, marketing, IT or SCM, these solutions have found invaluable applications in the various departments of an enterprise. Organizations are continuously experimenting with how these SMS based services can help improveworkflows within their enterprise and also enhance customer experience. The most commonuse of mobile messaging services is believed to be for promotions.

Mobile messaging services providers are the companies that provide the interface between the mobile operator and the enterprise, enabling messages in various forms and quantities to be send to the target end-users. These service providers allow enterprises to integrate their varied back-end IT systems with mobile phones using SMS services. They offermany products and services targeted at the corporate, SMEsand other professionals, catering to a variety of mobile messaging requirements of an organization ranging from mobile marketing, intelligent pushing of messages to intelligent processing of incoming messages.

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